Roofing website design built around the jobs your crews want
Good roofing website design starts with a question the owner can answer: which jobs, in which towns, do you want the phone to ring for? We build the site from that answer, with a page for each job type, a page for each town, and a contact page that sends messages to your office.
On the Gold and Platinum search plans the website is part of the plan, and we handle the hosting and the edits.
The deck of the stack
Why the website goes down before anything else
Every other piece of marketing we do points at the website. Ads send people to it, the Maps listing links to it, and outside links name it. If it is vague, everything on top of it is vague too.
That is why we treat the site as the deck of the stack. Landing pages, the Maps listing, ads and finishing touches are all attached to it, so it has to be laid out cleanly first. One page covering repair, replacement, flat roofs, sloped roofs and three towns gives each of them very little to hold.
Our approach is a page per job type and a page per town served, written for the people who type roofing contractor near me
and for the referral partners who send you work. Each page is built to be read on a phone. The owner approves the wording, and any statement about the company's standing, paperwork or promises to customers is the owner's to decide. Our search work tells us which pages to build first.
Four parts of a roofing website we build
- Job pages
A page for each kind of work
Repair, replacement and new construction, flat roofs and sloped roofs, residential and commercial, each written for the job it names.
- Town pages
One page per town on the map
One page per town in your service area, using the same wording as your Maps listing so the two match.
- Contact page
A contact page that reaches the office
A contact form sized so a thumb can finish it on a small screen.
- Gold, Platinum
Hosting and edits
Gold and Platinum search plans put hosting and requested edits in our hands, so a change of wording or towns never waits for you.
Sections of a roofing site and what each one holds
| Element of the website | What goes on it | Where it sends the visitor |
|---|---|---|
| Front page | The company's name, the towns it serves, the job types it wants more of | The job pages, then the contact page |
| A repair page | What the crews take on for repair work, from the owner's answers | The town pages and the contact page |
| A replacement page | Residential and commercial replacement work, kept on separate sections | Matching town pages, then contact |
| A town page | The work you do in that town, in plain local wording | Back to the job pages, and to contact |
| The contact page | The form, plus the office's own contact details | A message to your office |
How the site goes on, layer by layer
Agree the page list
We take your answers on job types, roof types and towns and write the list of pages. You decide which jobs get a page of their own now.
Write each page for you to read
Drafts come to you page by page. You strike, change or add, and nothing goes up that you have not approved.
Build and connect
We lay out the pages, link them so a visitor can move between job and town, and point the contact page at the office. The Maps listing and the outside links come after.
Hand over a way to edit
On Gold and Platinum, you send us changes and we make them. If your plan is different, ask in the contact form what the arrangement is.
What we want to see before a site goes live
- A page exists for every job type the owner named
- A page exists for every town the crews serve
- The company name, address and phone match the Google Business Profile
- The contact form reaches the right person at the office
- Each page has its own title and description
- Menus can be used with a thumb on a phone
- The owner has read every statement on every page
Three ideas about a roofing site that we set aside
Heard at the supply yardOne page that covers everything is enough.
What the lead log showsA single page cannot be about repair, replacement, flat roofs and three towns at once. We write a page for each, and link them.
Heard at the supply yardThe design is the main thing; the words can come later.
What the lead log showsSearch engines and visitors both read the words. In our website design work we write the pages first and design around them.
Heard at the supply yardOnce the site is up, it is done.
What the lead log showsNew towns, new job types and new ads all need pages. The site grows with the marketing, which is part of why edits are handled on Gold and Platinum.
What roofing owners ask about the site build
Do you take on website design if I already have a site?
Who writes the words?
Does every plan include a website?
Can I add a new town later?
Where do I find the plan details?
Show us the site you have now
Put a few lines about the site you want in the message field, and we will read them before any call. Add a call slot if one suits you, and the CEO rings at that time.
Which roof jobs should get pages first?
Name the jobs you want more of (repair, replacement, new construction, flat or sloped), the towns your crews will drive to, and the referral partners who pass work along. Leave customer names and street addresses out of whatever you write.
Set the ridge cap with a phone call
Reserve a call and we sketch the order of work together: which roof job gets a landing page first, which towns follow it, and which plan carries the weight.
The chalk line snapped below the text is a drawing, not a forecast.