Meta Ads (Facebook and Instagram) for roofing contractors
We manage Meta Ads (Facebook and Instagram) for roofing contractors that want an ad in front of people in the towns the crews reach. The ad is built around a job type, sends the visitor to a landing page written for it, and runs on an account and card that belong to you.
It is one platform among three, and it is added only when you want it.
A different kind of ad
How a social ad differs from the ads people search for
A search ad answers something a person has just typed. An ad on Meta Ads (Facebook and Instagram) appears while a person is doing something else on the platform, such as reading a feed. It does not reply to a question; it puts a roofing company in view.
For that reason we do not write it the way we write a search ad. The wording is shorter, the picture or video matters more, and the page it leads to has to explain the job from the start. The page itself is the same kind of page used everywhere else in the stack: a landing page for one job in one town.
Meta Ads (Facebook and Instagram) has its own ad rules, and they are the owner's to read. Statements about the company's standing, paperwork or promises to customers are the owner's decision, and we write none we have not been told to write.
Four things we set up in a roofing account on Meta
- Local reach
Audiences drawn around your towns
We set the area from the towns you serve. If the crews stop going to a town, tell us and it comes out.
- Ad writing
Ads written for one job at a time
Repair, replacement, flat roofs, sloped roofs, commercial, residential. Each gets its own wording, and you read it before it runs.
- Page match
A landing page behind every ad
The ad leads to the page for that job and town, so the visitor sees what the ad named.
- Counting
Inquiries counted by ad
We tie each call and form submission to the ad and page it came from, then read the monthly list with you.
Schedule openings and the ad each one calls for
| Where the schedule has room | What the ad points to | What we look at each month |
|---|---|---|
| Replacement work on sloped roofs | The sloped-roof replacement page for a town | Inquiries by town and by ad |
| Flat-roof work on commercial buildings | The commercial flat-roof page | Forms and calls that name the building type |
| Repair work in a nearby town | The repair page for that town | Which wording brought contact |
| New construction partners | A page written for general contractors | Whether partners reached out |
| Awareness in a town the crews have just reached | The town page | Whether the page drew calls or forms |
How a Meta account is built, from the bottom up
Settle the job and the town
You name where the schedule has room. We do not guess, and we do not assume crews will go further than you say.
Put a page behind the ad
Before an ad is written, we check that a landing page exists for that job and town. If it does not, we write one for your approval.
Write and review
We draft ads in a few forms for you to read. You approve each one, and nothing runs without that.
Read and adjust together
Each month we go through the inquiries by ad and town, and decide with you what to keep, change or stop.
What the owner confirms before an ad runs
- The Meta Ads (Facebook and Instagram) account is in your name, billed to your card
- You chose the budget, and the platform bills it to you
- You have read the ad wording and the platform's ad rules
- The towns in the audience are towns your crews serve
- Each ad leads to a landing page for that job
- Calls and forms are counted by ad
Three beliefs about social ads for roofing companies
Heard at the supply yardSocial ads replace search ads.
What the lead log showsThey do a different job. Search ads answer what a person typed; Meta Ads (Facebook and Instagram) puts the company in view of people who have not typed anything. Both can run, and we add them one platform at a time.
Heard at the supply yardEach person who sees the ad is ready to call.
What the lead log showsA person scrolling a feed may not be thinking about a roof at all. That is why the page behind the ad has to explain the job and give a clear way to reach the office.
Heard at the supply yardThe picture does the whole job.
What the lead log showsA picture draws the eye, but the landing page and the contact form do the rest. We build all three together.
Questions about Meta ads from roofing owners
Do I need Meta Ads (Facebook and Instagram) if I already run Google Ads?
Who covers the money spent on the ads?
Can I choose which jobs the ads are about?
Do you write the images and the wording?
Can I stop the ads?
Tell us where the schedule has room
Enter your name, email and phone number, then describe the jobs and towns you have in mind. A call slot is optional, and the CEO calls at the one you choose.
Which roof jobs should get pages first?
Name the jobs you want more of (repair, replacement, new construction, flat or sloped), the towns your crews will drive to, and the referral partners who pass work along. Leave customer names and street addresses out of whatever you write.
Set the ridge cap with a phone call
Reserve a call and we sketch the order of work together: which roof job gets a landing page first, which towns follow it, and which plan carries the weight.
The chalk line snapped below the text is a drawing, not a forecast.