Google Ads for roofing companies, aimed at the jobs on your board
We manage Google Ads for roofing companies that want calls and forms for particular jobs in particular towns. Each campaign is built around a job type your crews want, points at a landing page written for it, and runs on the account and card you own.
Google Ads is one of three platforms we run, and the others can be added one at a time.
The ridge of the stack
What an ad account can do once the pages underneath are ready
Ads belong at the top of the stack. They finish a build that already has a website, a Maps listing and landing pages under it. An ad that sends a click to a general home page asks the visitor to hunt for the job they typed. An ad that sends the click to a page about that job and that town gives the visitor what the ad promised.
That is why we write the campaign and the landing page together. If you have a website with job and town pages, we use them; if not, we say which ones to build first.
Some people who type roof repair near me
or roofing contractor
are hunting for a crew. Others have a different errand that happens to share the words, and part of our work is sorting the two. Which statements the ads may make about your company is your decision, and the ad rules on each platform are yours to read.
Four parts of a roofing Google Ads account
- Job campaigns
One campaign per kind of work
Repair, replacement and new construction, flat roofs and sloped roofs, residential and commercial. You tell us which has room on the schedule and we weight the account to match.
- Town targeting
Ads set to the towns your crews reach
We set each campaign to the towns you name, and add or remove one when the crews' reach changes. The owner decides where crews go.
- Search filtering
A list of searches to keep out
Searches for jobs on a crew, for materials alone, for do-it-yourself work and for other vehicles are shut out, and the list grows as we read what came in.
- Counting
Each campaign gets its own call and form tally
Each call and each form submission is tied to the campaign and page it came from, so the monthly report shows which ones brought them.
Who types roof words, and what the account does about each
| Who may be typing | Does it fit the crews? | What the account does |
|---|---|---|
| A property owner looking for a crew to replace a roof | Yes | Shown a replacement ad that leads to the replacement page for that town |
| A property owner looking for repair work | Yes | Shown a repair ad that leads to the repair page |
| Someone looking for a job on a roofing crew | No | Added to the list of searches to keep out |
| Someone planning to do the work on their own | No | Kept out with matching negative words |
| Someone searching roof repair for a camper or an RV | No | Kept out, and the list is reviewed monthly |
How a Google Ads build goes on
Choose the jobs to chase
You name the jobs the crews want more of and the towns they reach. Capacity is the owner's call, so we ask you where the schedule has room.
Write ads and match each to a page
We draft the ads for you to read before anything runs, and pair each campaign with the landing page that fits it.
Begin with a tight set, then open it up
The account begins with the clearest job and town combinations. More are added when the counts show where calls and forms are coming from.
Read the account together
Each month you see the searches that triggered the ads and the calls and forms by campaign. We keep, change or cut each campaign with you.
What the owner sets before a campaign runs
- The Google Ads account is in your name and billed to your card
- Your daily budget is chosen by you, and Google bills it directly
- You have read the ad wording for each campaign
- You have read Google's ad policies on what a roofing company may say
- The jobs and towns to run are the ones you picked
- Each campaign points to a page about that job
- Calls and forms are counted by campaign
Statements about the company's standing, paperwork or promises to customers are the owner's decision. We write nothing of that kind unless you tell us to.
Three ideas about running Google Ads for a roofing company
Heard at the supply yardA larger budget will make weak pages work.
What the lead log showsA visitor who lands on a vague page leaves, whatever the budget. We pair every campaign with a page written for that job first.
Heard at the supply yardThe click count is the figure that matters.
What the lead log showsA click is not a call. We count calls and form submissions per campaign and read the search terms that triggered them.
Heard at the supply yardAds and the Maps listing are the same thing.
What the lead log showsThey are separate layers. The Maps listing is part of the foundation, and ads are the finishing work over it.
Questions roofing owners ask about the ad account
Who settles the click bill with Google?
Can the ads be limited to the jobs I want?
Do you also run Bing Ads (Microsoft Advertising)?
Do I need a long commitment?
What do you need to start?
Say which jobs you want the phone to ring for
Put your name, email and phone number in the form and use the "How can we help?" box to list the jobs and towns. If you pick a call slot, the CEO calls then.
Which roof jobs should get pages first?
Name the jobs you want more of (repair, replacement, new construction, flat or sloped), the towns your crews will drive to, and the referral partners who pass work along. Leave customer names and street addresses out of whatever you write.
Set the ridge cap with a phone call
Reserve a call and we sketch the order of work together: which roof job gets a landing page first, which towns follow it, and which plan carries the weight.
The chalk line snapped below the text is a drawing, not a forecast.