Roofing SEO for contractors who want the phone ringing for the right jobs
Roofing SEO is marketing built for roofing contractors. We write the landing pages, tidy the Maps listing and run the ads, so that repair, replacement and new-construction calls reach the office for the work your crews want to book.
The drawing beside this text is a roof plan, and the fee sheet is posted in the open on the pricing page. Each layer goes on in order, and you read it before the next one goes down.
No startup fee, no contract, and a fresh decision every month. Google, Bing and Meta charge ad clicks straight to your card.
- AThe Deck Plan
- $495/mo
- BSilver
- $1,495/mo
- CGold
- $2,495/mo
- DPlatinum
- $3,495/mo
- RRidge: the first ad platform
- $895/mo
A sketch, not a survey: the fees are real, the roof is not. Ad spend is a separate line, billed by the platform.
The order of work
Deck first, ridge last: how your marketing gets laid out
We start at the deck, which here means your website and your Google Business Profile. If those two disagree about what the company does or where the crews go, anything stacked on top inherits the disagreement, so they get put right before anything else is added.
Over that sits a landing page for each kind of job you want more of: repair, replacement, new construction, flat roofs, sloped roofs, residential or commercial work, whichever the schedule has room for. Pages for the towns your crews reach follow. That is the core of our roofing SEO work, and you can read it in full on the roofing SEO services page.
The ridge is the finishing layer: ads on Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), aimed at the same jobs the pages describe. Because the ads land on pages that already exist, each click has somewhere to go.
Four jobs we take off your desk
- Landing pages
One page for each job you sell
Repair, replacement, new construction, flat roofs and sloped roofs each get their own page in the towns you name, so a property owner reads about the work they are asking for.
- Maps listing
A listing that agrees with the site
Categories, service area and wording on your Google Business Profile are edited to match the pages, and duplicate listings are merged.
- AI text
Facts an assistant can lift
A short fact sheet on your services and towns is written so text assistants can quote the company correctly. Nothing is promised about being named.
- Ads
Clicks pointed at chosen jobs
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) campaigns are split by job and by town, with unrelated searches held back.
Search work or ad work: pick one or both
- Pages and Maps
Organic Growth
Every kind of roof job you sell gets a landing page of its own, your Google Business Profile is edited to say the same things, and a short fact sheet is written so AI assistants describe the company correctly. The work goes on in order, deck first, with a look back at each layer before the next one is added.
Lowest search plan:$495 a month Search work has an entry plan at $495 a month; it has its own box on the pricing page, and a message to us settles the details.
- Ads, platform by platform
Paid Ads
Campaigns are built around the work you want booked, kept away from job seekers and do-it-yourself searches, and every call and form is traced back to the ad behind it. Start with one platform and bring in another once the first one is running the way you want.
Lowest ad plan:$895 a month One managed ad platform is $895 a month, and the budget you set with the platform is its own separate line.
Which layer answers which question on your desk
| What you notice at the office | The layer that answers it | Where it is written up |
|---|---|---|
| Flat-roof work is thin on the board | A flat-roof landing page and a matching Maps category | Roofing SEO |
| Crews are booked in two towns and open in a third | A town page and a service area drawn to the third town | Roofing local SEO |
| Referral partners ask for something to pass along | A short fact sheet and a Strategic Content Asset they can share | Roofing content marketing |
| The website has not been touched in a long while | A roofing website with a page per job and per town | Roofing website design |
| You want clicks only for certain jobs | Ads split by job, with outside searches held back | Paid ads for roofing |
Three beliefs about roofing marketing, set straight
Heard at the supply yardOne page on the website is enough to cover every job we sell.
What the lead log showsOne page has to speak about repair, replacement and new construction at once. Separate pages let each kind of job be described in its own words, for its own towns.
Heard at the supply yardSearch pages and ads are the same product, so one plan covers both.
What the lead log showsThey are separate plans here. Pages and the Maps listing are built under Organic Growth, and ads run under their own plans with their own billing.
Heard at the supply yardOnce an agency takes over, the owner stops reading what goes out.
What the lead log showsYou read every page and every ad before it is published, and the owner decides what each statement says about the company.
Questions we ask before the first page is written
Marketing should follow the business, so the first conversation is mostly about the schedule and the board. We ask:
- Which kind of job has room on the schedule right now, repair or replacement?
- Do you want more residential work, more commercial work, or both?
- Which towns do the crews drive to, and which do they skip?
- Do referral partners such as real estate offices or general contractors send you work?
- Is the current website one you want to keep, or one you want rebuilt?
The answers decide whether the first layer is a new page, a cleaned-up Maps listing or an ad campaign. If you want to see how the whole marketing stack fits together, that page walks through it in order.
A few things worth having ready
How many plans are there, and where do they begin?
Is there a contract or an opening charge?
Do you do the roofing work itself?
Who decides what the pages say about my company?
Who pays for the ad clicks?
Talk it over with the CEO
Choose a weekday and a half hour on the contact page and Ross Cohen, our CEO, phones you then. You can also send a short message through the form naming the towns and jobs you care about most.
Which roof jobs should get pages first?
Name the jobs you want more of (repair, replacement, new construction, flat or sloped), the towns your crews will drive to, and the referral partners who pass work along. Leave customer names and street addresses out of whatever you write.
Set the ridge cap with a phone call
Reserve a call and we sketch the order of work together: which roof job gets a landing page first, which towns follow it, and which plan carries the weight.
The chalk line snapped below the text is a drawing, not a forecast.