Link building for roofing contractors, one approved note at a time
Link building for a roofing company means other local websites pointing to yours. We find the local pages that could reasonably do that, write the outreach in your voice, and send nothing until you have read it.
It goes on after the website and the Maps listing are in place, never in place of them.
Where it sits in the stack
Why a roofing website needs outside pages that name it
A link is one website naming another. When pages in your own towns name your company, a search engine has more to read about where you work. Without them, a roofing site stands alone, however many pages it has.
In our stack, the deck is the website and the Maps listing, and the underlayment is the set of landing pages on top of it. Outside links are the flashing: they go on afterward, at the joints where your company meets the rest of the town's web.
We do not buy links and we do not work from bulk lists. We look for places where a mention would make sense to a person reading the page, and we ask.
Five kinds of local pages that could point to a roofing company
- Referral partners
Partner pages
General contractors, siding companies and real estate offices sometimes list the companies they work beside. A line naming yours is the first thing we look for.
- Local groups
Business group member lists
Local business groups often keep a member page with a link. Whether to join one is the owner's decision, and so is any cost.
- Community pages
Pages tied to a town or a neighborhood
Event pages, school pages and neighborhood sites that name local companies. Taking part is the owner's call; we only suggest.
- Directories
Supplier-neutral directories
Directories that list any roofing company in a town. We keep the name, address and phone the same as on your Google Business Profile.
- Existing mentions
Names without links
Places that already say your company name but do not link to it. A short note asking for the link is often all that is needed.
Who we write to and what the note says
| Where the link could live | Who receives the note | What the note asks for |
|---|---|---|
| A general contractor's partner page | The office or the owner there | Your company named, with the job types and towns you work in |
| A local business group's member list | The group's website contact | A listing with a link to the page for your main town |
| A community page for one town | The person who edits the page | A mention on a page that already lists local trades |
| A directory of roofing companies | The directory's listing contact | Name, address and phone written as on your Maps listing |
| A real estate office's partner list | The office or website contact | A line naming your company, linked to your page for residential work |
How a link request moves from list to live page
Draw up the neighbor list
We read your site, your Maps listing and the towns you serve, then list local pages that could point to you. You strike anything you do not want contacted.
Draft each note for your approval
Every message is written for the page it goes to, in your company's voice, and sent to you first. Any statement about your company's standing, paperwork or promises to customers is yours to decide.
Send and keep the thread
Approved notes go out, and every reply, yes or no, is logged so no partner hears from us twice about the same request.
Check where the link landed
When a page does link, we confirm it points at the right landing page and that the wording matches what you approved.
What stays true on every link request
- The owner reads and approves each outreach note before it is sent
- No link is bought, and none is traded in bulk
- A referral partner is asked before its name appears anywhere
- The company name, address and phone read the same on every page we ask about
- Each request names the landing page the link should point to
- The owner decides which groups and community pages to join
- Every contact, answered or not, is written down so the office can see it
Three beliefs about links on a roofing site
Heard at the supply yardA link from anywhere is a good link.
What the lead log showsWe ask for links a person reading the page would find natural: local pages, partner pages, town pages. A page with no tie to your trade or your towns is not what we are after.
Heard at the supply yardLink building is a task you finish once.
What the lead log showsLocal pages change and new partners appear. We keep the list and revisit it as your Strategic Content Assets grow.
Heard at the supply yardA bundle of links is a shortcut.
What the lead log showsWe do not buy them. Search engines publish rules on paid links, and reading them is the owner's job; ours is to write to real people and ask.
Questions from roofing owners about link requests
Will you write to my referral partners without telling me?
Does link building replace work on my website?
What should I hand over before work starts?
Which plan includes link building?
Can you set a number of links to be won?
Tell us who you already work beside
Use the contact form for a note on the partners and towns you have in mind. Choose a call slot if you like, and the CEO phones at that time.
Which roof jobs should get pages first?
Name the jobs you want more of (repair, replacement, new construction, flat or sloped), the towns your crews will drive to, and the referral partners who pass work along. Leave customer names and street addresses out of whatever you write.
Set the ridge cap with a phone call
Reserve a call and we sketch the order of work together: which roof job gets a landing page first, which towns follow it, and which plan carries the weight.
The chalk line snapped below the text is a drawing, not a forecast.