Bing Ads for roofing contractors, built alongside your other platforms
We manage Bing Ads (Microsoft Advertising) campaigns for roofing contractors. Each campaign is split by job and by town, points at a landing page for the same job, and is tracked by the calls and forms it brings in.
Bing sits inside our paid ads plans, so you can add it to a single platform or alongside Google Ads.
What Bing Ads asks of a roofing company
Bing Ads is a search platform with its own account, its own budget and its own advertising rules, run through Microsoft Advertising. A campaign here is built the same way as on other search platforms: a short list of job types, a list of towns, ad text you have read, and a landing page for each pairing.
It is a separate account, which has a plain consequence. Money placed on Bing is not shared with money placed anywhere else, and the calls and forms it brings in are counted on their own line. You can see whether Bing earns its place in your plan by reading those counts, not by guessing.
Searches such as roofing contractor near me
and roof replacement near me
are the kind of phrase a campaign can be pointed at. Searches that only share the words, like those of camper owners or job seekers, are held back with negative keywords.
A campaign needs pages to land on, and the pages should already exist. If they do not, the roofing SEO work builds them first, and the Google Ads page shows how the same structure is used on Google.
Four parts of a Bing campaign for a roofing company
- Account
A Bing account in your name
The Microsoft Advertising account is opened under your name with your card on file, and we are added as a manager.
- Campaigns
Structure by job and town
Repair, replacement, flat-roof and commercial work each get their own campaign, with towns drawn along the routes your crews drive.
- Negatives
Words that stay out
A growing list of negative keywords holds back job seekers, camper searches and do-it-yourself walkthroughs as the search terms come in.
- Tracking
Tallying calls and form entries
A call tracker and a form tracker are installed and tested on each landing page before the first click is bought.
Bing questions an owner brings, and where each is settled
| The owner’s question | Our answer | Who has the final word |
|---|---|---|
| Which jobs should Bing push first | List the jobs with room on the schedule and build campaigns for those | The owner |
| Which towns belong in the campaign | Draw the towns along the routes your crews already drive | The owner |
| What an ad may say about the company | Draft text, show it, and change it until it is approved | The owner |
| How much budget to place | Set it with the platform and report where it went | The owner |
| Whether Bing keeps its place | Read its calls and forms next to the other platforms | The owner, with our report |
How Bing Ads is added to your plan
Open the new account
You create the Microsoft Advertising account with us beside you, and add your card so clicks are billed to you directly.
Carry the job list across
The jobs and towns already chosen for another platform are rebuilt here, with ad text rewritten for this platform and read by you.
Count and compare
Calls and forms from Bing are reported on their own line, so you can read them beside the rest of the plan and decide how to proceed.
Short answers on Bing Ads for roofing contractors
Can Bing Ads run without Google Ads?
Whose name is on the Bing account?
What does Bing cost beyond the monthly fee?
Who reads the ad text before it runs?
Where do Bing prices sit among the plans?
Thinking about adding Bing
Write to us about the platforms you already use, or choose a time and the CEO, Ross Cohen, rings you to talk through whether Bing should join them.
Which roof jobs should get pages first?
Name the jobs you want more of (repair, replacement, new construction, flat or sloped), the towns your crews will drive to, and the referral partners who pass work along. Leave customer names and street addresses out of whatever you write.
Set the ridge cap with a phone call
Reserve a call and we sketch the order of work together: which roof job gets a landing page first, which towns follow it, and which plan carries the weight.
The chalk line snapped below the text is a drawing, not a forecast.