Paid ads for roofing companies, managed one platform at a time
We manage paid ads for roofing companies: the campaigns, the keyword lists, the ad text, the call and form tracking and the monthly summary. You pick the jobs and towns the money points at, and every campaign is built around that choice.
Ad management begins at $895 a month for one platform. The platform bills your own card for clicks, so our fee and your ad spend never share an invoice.
Near the ridge
Where paid ads sit in your marketing stack
Ads go on after the deck and the pages, because every click needs somewhere to land. A campaign for replacement work points at the replacement page for that town. A campaign for flat roofs points at the flat-roof page. When the pages are already in place, paid ads can begin straight away. When they are not, the search pages come first.
Some searches that contain roof words belong to other errands. A person typing roof repair near me
may be looking for work on a house, but the same words are typed by people who own campers and cars, people hunting for a job on a crew, people shopping for materials and people who want to do the work themselves. Campaigns hold those back with negative keyword lists that grow as the search terms come in.
You can follow how each platform fits in separate write-ups: Google Ads for roofing companies, Bing Ads for roofing contractors and Meta Ads (Facebook and Instagram) for roofing contractors.
Three platforms, three kinds of campaign
- Google Ads
Campaigns that appear on Google results
Ads shown when a property owner types a phrase such as
roof replacement contractors
, each one sent to the page for that job and town. - Bing Ads
Search campaigns on Bing
The same job-by-town structure built inside Bing Ads (Microsoft Advertising), with its own budget, its own account and its own ad rules for the owner to read.
- Meta Ads
Feed ads on Facebook and Instagram
Meta Ads (Facebook and Instagram) show in feeds rather than in search results, so the wording and pictures are built differently and you read both before launch.
Job by job: where each ad points and what stays out
| Work the campaign serves | Page the ad lands on | Searches held back |
|---|---|---|
| Residential repair | A repair page for each town your crews serve | Camper and RV roof searches, do-it-yourself walkthroughs |
| Full replacement | A replacement page for the same towns | Material shopping and supplier searches |
| Flat-roof work | A flat-roof page with its own ad group | Job seekers looking for a place on a crew |
| Commercial work | A commercial page worded for building owners | Searches that only describe a home |
| New construction | A page written for builders and general contractors | Repair searches from property owners |
How a campaign goes on, platform by platform
Pick the first platform and the jobs
Together we choose one platform and the one or two jobs that have room on your schedule. Starting narrow keeps the first report easy to read.
The account belongs to you
The ad account is opened under your name with your own card on file, and we are added as a manager who can be removed whenever you decide.
Build, then read before spending
Keyword lists, ad text and tracking are built and tested. You read each ad and its landing page, and nothing is switched on until you say so.
Add the next platform when ready
Once the calls and forms from the first platform make sense, a second is added in its own account and reported beside the first.
What is in place before the first click is bought
- Ad accounts opened in your name, with our team inside as a manager
- Campaigns split by job and by the towns your crews cover
- A negative keyword list that holds back job seekers, camper and car searches, and do-it-yourself walkthroughs
- Ad text drafted by us and read by you
- A landing page for each campaign, and a call or form tracker tested on it
- A daily and monthly budget chosen by you with the platform
- A monthly summary that sets ad spend beside the calls and forms it brought in
Each platform publishes its own advertising rules, and reading them is the owner's job. We draft within what your company will stand behind.
Three beliefs about paid ads for a roofing company
Heard at the supply yardAn ad can say anything as long as it earns the click.
What the lead log showsAd text comes to you first, and each platform has rules that the owner reads. We draft only what the company will put its name to.
Heard at the supply yardRunning all three platforms from the first day is the strongest start.
What the lead log showsEach platform added brings another account, another budget and another report line. Going one at a time lets you read each one before the next goes on.
Heard at the supply yardOur monthly fee covers the clicks.
What the lead log showsIt does not. Clicks are billed to your own card by the platform, and our fee covers building, managing and reporting on the campaigns.
Ad plans: one platform, two or three
Common to every ad plan
- The ad accounts are opened under your login, with our team inside as a manager
- Ad text, keyword lists and call tracking are built and tried out before any click is bought
- Negative keywords hold back job seekers, do-it-yourself searches and material shopping
- Click charges are paid straight to each platform and never pass through our invoice
- Each month a summary pairs ad spend with the calls and forms it produced
One platform
$895/mo
Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram): you pick which one we run.
Two platforms
$1,595/mo
Any pair out of Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), set up and reported together.
Three platforms
$2,295/mo
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) all running, with one report across them.
Each plan renews monthly. To end one, say so ahead of your next bill and the following month does not begin.
Questions about managed ads
What does a paid ads plan cover?
How much ad spend should I set?
Do I need landing pages before ads can run?
Who owns the ad accounts?
Is there a contract for ad management?
Ready to point ads at the right jobs
Tell us which platform you are curious about and which towns your crews cover, either in a short message or on a call with Ross Cohen, our CEO, at a half hour you pick.
Which roof jobs should get pages first?
Name the jobs you want more of (repair, replacement, new construction, flat or sloped), the towns your crews will drive to, and the referral partners who pass work along. Leave customer names and street addresses out of whatever you write.
Set the ridge cap with a phone call
Reserve a call and we sketch the order of work together: which roof job gets a landing page first, which towns follow it, and which plan carries the weight.
The chalk line snapped below the text is a drawing, not a forecast.